SEO is the abbreviated form of Search Engine Optimization

It is a web based service and it basically includes tools that help to increase web site ranking and making it more visible on search engines to get an increased number of hits and greater user access.

It may include the tools that make the site look more user friendly, more attractive. This will automatically increase the number of hits and will attract more traffic bringing in more opportunities to the business.

Search engine is a huge database of the links of the websites available World Wide. The first page of search engines is considered to be the primary target and most of the users are more likely to hit the top search results so, it somewhere brings a plus point. If there is a web site appearing on the very first page of search results, it has 90% more chances to get a hit. That’s the task of a SEO Company to bring your site up in the list and make it to more search appealing.